FINANCIAL ROADMAP FOR GROWTH

CASE STUDY

SITUATION / BACKGROUND

A former owner of a Direct Marketing Agency had stepped back into his business due to company declining performance.

The owner reached out to discuss building a three-year plan to re-energize the business.

CHALLENGE

  • Zero new sales meetings in a three-year period.
  • Presence and offerings had become stale.
  • Heavy customer revenue concentration, decreasing margins.

STRATEGIC STEPS

  • Identified new markets that fit offerings, with targeted companies.
  • Built financial plan for OpEx spending to drive presence and leads.
  • Restructured pricing model to improve margins.


RESULTS

The result of the work yielded both financial value and improved company morale.

  • New Revenue at Higher Margin

Business was able to penetrate a brand-new market niche, Franchise Industry, and generated $1.8M in annual revenue within the first 18 months.


  • New Employee Energy

Organization saw results and became re-invigorated with work, and this led to re-imaging other offerings across other long-term industries.


  • Business Value Increase

The higher margin across both new markets and existing markets improved the net income percentage by 8% points, and the value of the business by 40% over the first three years.

CONCLUSION

The focused financial plan aligned with clear executable activities re-energized the organization, resulting in quick results that increased financial value.